News on Your Driffield. Your Future.

A survey has been released to evaluate the impact of the return of the Driffield Steam Rally and Town Road Run over the weekend of 13-14th August after a three-year absence.

(Image courtesy of Wolds Weekly)

Organised by Custom Shows, the Driffield Steam Fair event management company, working alongside local enthusiast volunteers, and supported by the East Riding of Yorkshire Council (ERYC) Local Growth team, the event saw more exhibitors than ever before taking part in the procession through the town. Early data shows that footfall on Saturday 13th August was up by over 40% compared with the previous Saturday because of the Town Road Run.

Businesses are also being asked to provide feedback via paper surveys to better understand how it helped to support retail, hospitality and tourism in the town centre.

Funding for the traffic management and road closure was provided through the UK Shared Prosperity Fund. This fund is a central pillar of the UK Government’s Levelling Up agenda with one of its objectives being to instil a sense of community, local pride and belonging.

ERYC would like your feedback to evaluate the success of the event and how this can continue to be supported in future.

This survey will be open until Fri 2nd September at 12 noon and can be accessed below:

https://driffield.commonplace.is/en-GB/proposals/driffield-steam-fair-rally-2022-evaluation