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Summer Under The Umbrellas Evaluation Results

Recent evaluation of the ‘Summer Under the Umbrella’ activities has demonstrated success for the initiative.

The engagement survey ran between 25th October and 8th November and received 110 contributions.

During Summer 2022, weekly Friday early evening family craft sessions led by Creation Station and Saturday afternoon theatre performances led by Say Two Theatre Productions were held at Umbrella Plaza.

Results showed that 85% felt positively about the activity programme.

The key benefits from the Friday afternoon craft sessions were that it allowed people the opportunity to learn at least one new skill and engage with different people.

The key benefits from the Saturday afternoon theatre productions were that it allowed people to experience, such an event when most either rarely, or never, would otherwise get the opportunity.

The key benefit to the town centre businesses during this time was 70% or more of those attending, purchased takeaway food or eat in food, whilst in the town centre.

People also had the opportunity to request what other activities they would like to see happening in the town centre.

Suggestions included:

Music events such as singalong sessions, choirs and musical theatre and adult dance workshops.

Presentation orientated events such as street food, cookery and gardening demonstrations.

Shopping events such as German markets, craft markets and food festivals

The Summer Under The Umbrellas activity programme was arranged by Driffield Town Council and funded by the East Riding of Yorkshire Council's Do It for East Yorkshire grant. The main aim was to bring people of all ages together in Driffield town centre shopping area in a safe and friendly environment to socialise, learn different skills and enjoy new experiences.

Thank you to everyone that contributed to this engagement

Posted on 15th December 2022

by Local Growth Team